Instagram marketing: The latest and one of the best marketing strategy
No product can get satisfactory sales without marketing initiatives. The market is flooded with products from thousands of brands which compete in order to stand out and prove themselves as the best. The business trends have changed now. The best product may not get the highest sales, but the most advertised one will definitely storm the consumer markets and will get higher sales. Every company focuses and invests a lot in the marketing area. Many a time, good products fail to impress the consumer due to bad marketing techniques. Marketing plays a key role in the overall success of the product. Marketing professionals are coming up with new and unique ideas. Marketing strategies vary from organization to organization and product to product. Social media marketing is the latest marketing technique and is gearing fast. Various brands hire professionals on a temporary and permanent basis who can handle the marketing responsibilities on social media. Marketing through social media is a cheap and successful way as social media is the platform where you can reach more than millions in a day.
Instagram is the best place to advertise
Instagram was launched in 2010. In just eight years Instagram has stormed the social media world with 800 million users. Social media lovers found the interface of Instagram to be the best. Around 600 million pictures are shared every day on this platform. When this social media site is so widely used by everybody why not to use it as a platform for marketing? There are many bloggers, influencers, fashion/fitness freaks, celebrities etc on Instagram with millions of followers. There are many other personalities who are in paid partnership with some or other brand and use Instagram as a tool to advertise the product for which they are hired. They already have a large number of followers and reach out to many more by sending follow requests to new people. Last month I received a follow request from a clothing brand which had around 50k followers and I spent the rest of my day going gaga over it. I was like, why did they request to follow me? Am I a celebrity? It was then that I understood the fact that this is how they expand their reach on people and market their product.
Instagram is the ideal place for introducing products and increasing brand awareness. Surveys say that around 35% of instagrammers check their account multiple times to be updated with recent posts and stories. The various features on Instagram like the poll, rate etc. is compatible with marketing techniques and strategies. There are much more chances for brands and products to get a consumer on Instagram than compared to Facebook and Twitter. Instagram allows the promotion of your brand in an authentic and friendly manner. This is because advertisement on Instagram is interactive.
Some professional tips to market your products the best way on Instagram:
No doubt with thousands or millions of followers on Instagram you can easily go through Instagram marketing, but you never know what will bring you more followers and retain the old ones too. Before using Instagram for your business purpose and marketing tasks, some tips must be followed for best outcomes-
Make sure you have a business account on Instagram before you plan to use this platform for marketing and business purposes. Either make a new business account or you can also change your existing account into the business account by going to settings and selecting”switch to business profile”. Having a business account has some clear benefits like followers can connect with you by just clicking on a contact option on your Instagram page. Creating and publishing Instagram ads is allowed for a business profile without the use of advertising tools such as Facebook. The business account allows you to access insights which provide stats relating to reach and impressions of your public posts. Switching to the business account is hence necessary to reach and understand your audience.
Instagram is a great platform for advertisement of your product. But many a time marketing professionals flood the feeds with their product images and ads. This makes the audience aware of the desperate nature of the professional which in turn repels them from the products. They get irritated. This may lead to a reduction of followers list. So the key advice here is to not push the audience with so many pictures and ads and confine to short teasers. Short teasers are interesting and engaging. They build the interest of the audience in your product. Well established brands also follow this strategy. The offers and discounts mentioned in the teaser are bound to rope in more and more customers easily.
Creation of sponsored ads is advised in order to control on budget and reach the audience in a whole new manner.
The content which is of low quality can be best featured in Instagram stories. Instagrammers regularly check stories and hence it is a good way to reach the audience gently. Images, short videos, audio clip etc. can be put up as a story and you can mention other brands to whom you are collaborating with.
Partnering with established influencers on Instagram will fetch your product much more customers than your ads can. Choose the influencers who can relate to your product and recommend it to their followers. I had been following a fashion blogger for a year and I myself know how many times I was fascinated towards the products that she recommends or advertises. So being in partnership with the right influencers will work.
Creation of a hashtag is very important as it allows you as well as your audience to easily search all the pictures related to your brand.
Posting at right times does the rest of the job. You must post the ads and pictures relating to your brand at peak hours when the most numbers of people are online. Researches and surveys indicate the best time to post is between 8 am to 9 am and at 2 am.
The tips mentioned above are a part of a professional attitude and should be followed to effectively practice Instagram marketing.